
The World’s Best Operators Obsess Over THIS
The World’s Best Operators Obsess Over THIS...
Customers expect quality food and professionally made cocktails for the price charged.
That’s the minimum standard.
What determines whether they come back is how you made them feel.
That’s hospitality. 🍍
Which is why I’m always shocked that most bars and restaurants don’t have a documented hospitality strategy.
What’s even more dangerous is that many THINK they do.
Ask your bartenders or servers:
“What’s our strategy to turn Drop-In guests into Repeat Guests or Raving Fans?”
Most teams won’t have an answer.
Instead, operators have hope.
🤞🏻 Hope the staff “do their best.”
🤞🏻 Hope guests “feel something.”
🤞🏻 Hope people come back.
That’s not a strategy.
The world’s best operators design hospitality on purpose.
If you’ve been to a venue three times and every visit felt remarkable…
that wasn’t luck.
It was by design.
Here’s the mistake most businesses make:
They become hyper-focused on being “the best” at food or cocktails…
Meanwhile, guests are asking a completely different question:
“How did this place make me feel?”
That’s why two restaurants can serve the exact same steak…
…and one creates regulars while the other becomes forgettable.
The best operators engineer emotion.
They map:
• touchpoints
• friction points
• opportunities to impress
• non-negotiable behaviors
Nothing is left to chance.
One of the most powerful exercises we do with clients is simple:
Take ONE touchpoint:
• greeting the guest
• dropping the check
• handling a complaint
• saying goodbye
Then ask:
“What would make this REMARKABLE instead of average?”
Because the things guests remember most are rarely expensive.
It’s:
• feeling seen
• feeling valued
• feeling understood
• feeling like they matter
Remarkable hospitality isn’t built with money.
It’s built with intention.
The best restaurants in the world don’t leave guest experience up to personality or luck.
They design it.
On purpose.
Every guest. Every shift. Every touchpoint. Every time.
